Social media is the latest trend in technology space which started as a media for social interaction between peers, friends and acquaintances. However, now the landscape is evolving and it is becoming more of a marketing platform along with the social tinge. Social media uses web-based technologies to turn communication into interactive dialogues. Social media presence makes it easier for any business to reach small or large audiences; for example, either a blog post or a television show may reach zero people or millions of people. Social media audience is global audience. Social media applications like community, collaboration tools, enterprise social applications (social media applications for the intranet)  and other applications involving social media interaction, analysis, recommendation engines etc are all shaping up the recent technology platform.