SEM stands for “search engine marketing.” It is the process of promoting websites on search enginesand increasing traffic to the website. This can be achieved via SEO and CPC.
Search Engine Optimization (SEO) is considered as the technical part of Web marketing. SEO helps in promoting the website on search engines through certain optimizing techniques. It improves the visibility of the website pages in search engines. The higher the website shows up on search engine more the number of visitors for the website. Although SEO helps to increases traffic to the website it is not advertising. SEO techniques are to get top placement due to the relevancy to the search terms.
The popular method of online advertising is CPC, or cost-per-click, advertising. CPC-based advertising allows businesses to pay only for the targeted clicks the website receives.
How can we help?
We can help your business grow more with proper optimization of your website using all the SEO techniques available. We can develop and monitor your ad words, CPC ad campaigns, Facebook advertisement campaigns for your website.